Checkoff Watch: Using social media to get dairy’s story out there

first_imgMisled, uninformed and agenda-driven groups love to use social media to spread misinformation about how you farm and the milk you produce. The checkoff is doing something about that. Consumer confidence in milk and other dairy products is important to the success of American dairy farmers. New expectations about food grow while generations drift further from the farm. They demand more but know less.advertisementadvertisementThis is why the dairy farmer leaders of the checkoff have directed staff to take control of the dialogue, tell the positive stories and get into public conversations in a credible way.The checkoff’s industry-wide Consumer Confidence Program is built to shape and change consumer perception and behavior. To do so will require all of us working together along with friends and partners talking about topics important to consumers.We must show them, involve them in the story, connect emotionally and reach them in the many places they live on- and off-line. It requires transparency and being open, honest, candid and sometimes edgier than our conservative industry has ever been.The system to make the conversations oursWe’ve built a system over the last few years through which all content can be leveraged. The two biggest pieces are Dairy Good, which is where our stories live (and its social media properties), and “Where Good Comes From,” the umbrella theme for the whole industry to use. We’re asking our food service and health professional partners to adopt it as well.As part of the industry, we ask all of you to take that personal step, transparently, to get the conversations started and enter other conversations as advocates. It won’t always be easy, and sometimes it will feel painful because it will attract the anti-animal ag activists. But we’re ready for that.advertisementWe are generating entertaining and engaging content about dairy to share with consumers and thought leaders, in ways and in places that address how those audiences want to have dialogue. One example is “The Udder Truth,” a video series on the Dairy Good website and elsewhere, that launched in July, that uses real dairy farmers to bust common myths about dairy.We’re using a variety of methods to bolster consumer confidence in dairy, and we’ll keep looking for new ways. How you take part not only helps your operation; it helps all farmers. PDOn the webDairyGood – Click here or on its social media properties, such as Twitterto find the many ways the dairy checkoff is building and reinforcing consumer trust in you and your products.Dairy.org – Visit to learn more about your checkoff and find links to all your local promotion organizations.Your Dairy Checkoff in Action – The following update is provided by Dairy Management Inc. (DMI), which manages the national dairy checkoff program on behalf of America’s dairy producers and dairy importers. DMI is the domestic and international planning and management organization responsible for increasing sales of and demand for dairy products and ingredients.Test your answerWhere can you go to find dairy stories to share with consumers?ANSWER: Tell everyone you know to visit the Dairy Good website to find and share fun, compelling and shareable stories about what you do to reinforce consumer confidence in dairy.Local spotlightYour state and regional promotion organizations work with national and local partners to showcase dairy locally, recognizing the value of dairy farm families and moving more product. The following are some highlights of how these offices are reaching consumers through social media channels.advertisementUnited Dairymen of IdahoUnited Dairymen of Idaho (UDI) started a video blog featuring a registered dietitian. Here’s an example done during National Women’s Health Week.UDI also is encouraging its dairy farmers to use social media channels to give consumers a snapshot into their farm lives. Some examples include @jacksonfamilyfarm (Instagram) and Liberty Ranch LLC (Facebook).Western Dairy AssociationThe Western Dairy Association (WDA) continues to advance consumer confidence by sharing content through its social sites. The WDA created the “Stand Up for Ag” initiative and provides training for dairy farmers and other agricultural community members on how to use social media. The WDA also shares dairy farm videos on its Facebook page (Western Dairy Association) in addition to memes that convey positive farm messages.Arizona Milk ProducersArizona dairy farmers work hard to keep their cows cool in the summer by installing high-tech fans and misting systems. One dairy has a temperature gauge in the corrals that shows the outside temperature and shade temperature. Arizona Milk Producers shared an image of the cows in the corral on its social channels to prove, without a doubt, these cows are comfortable. The social posts reached almost 100,000 impressions, with many people praising farmers for their efforts.American DairyAssociation, IndianaA group of Indiana bloggers toured Kuehnert Dairy Farm in Fort Wayne. The bloggers got to see how technology such as robotic milking machines, cow brushes and feed pushers work on a modern family farm. The group also toured Prairie Farms Dairy to see how milk is tested, pasteurized, homogenized and bottled. The bloggers shared their experience on YouTube.last_img read more

Pop-up art exhibition kicks off Ladies Night in downtown Farmington

first_imgA pop-up art exhibition in downtown Farmington will kick off Ladies Night Out, a Farmington Downtown Development Authority event held from 5 p.m. to 9 p.m. on Thursday, April 26.The works of female artists Kelly O’Neill, Angela Larson, Ellen Stone, and Jessica Considine will be featured in the temporary gallery located in the Village Mall. Their contemporary creations include  original acrylic paintings, metal sculptures, jewelry and multi-media pieces.The Art Exhibition will be open for the Thursday event, as well as on Saturday, April 28, from 3 p.m. to 7 p.m., and on Sunday, April, 29, from 12 p.m. to 4 p.m.The Pop-Up Shop is sponsored by the Village Mall merchants and the Farmington Downtown Development Authority. Reported by Farmington Voice Share this:Click to share on Twitter (Opens in new window)Click to share on Facebook (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Pinterest (Opens in new window)last_img read more

Fairview Expands Line of Coaxial RF Probes to 40 GHz

first_imgFairview Microwave has recently expanded their line of RF coaxial probes to operate up to 40 GHz for use in high-speed communications, microwave components, and networking applications.Fairview Microwave’s expanded line of coaxial RF probes now includes four models that deliver 10 dB maximum return loss over the broad frequency range of DC to 40 GHz. These new RF probes are offered in GS and GSG configurations with a pitch of 800 or 1500 microns and a 2.92mm interface; they are gold-plated and feature compliant pogo pin contacts that allow for a wide range of probing angles.These coaxial probes can be used by hand, with or without a probe positioner, and can be cable mounted or mounted with Fairview’s multi-axis probe positioner. These coaxial RF probes are ideal for signal integrity measurement, coplanar waveguide, chip evaluation, substrate characterization, Gigabit SERDES, and test fixture applications.Fairview Microwave’s expanded line of coaxial RF probes are in stock and ready for immediate shipment with no minimum order quantity. For detailed information on these products, click here.last_img read more

Tarik Bus Sekolah 9 Ton, Pria Asal New York Ikut Kompetisi Ultimate Strongman

first_imgSeorang pria menarik bus sekolah seberat sembilan ton yang berisi 31 murid di tempat parkir sekolah tepat di depan kerumunan besar siswa, guru, staf sekolah dan media. Pria bernama Larry Wheels Williams menarik bus tersebut sepanjang 20 meter di sekolah Permata Internasional di Al Khail.Baca juga: Dubai Gunakan Virtual Reality Sebagai Media Pelatihan Pengemudi BusLarry yang berasa dari New York ini merupakan satu dari peserta kompetisi Ultimate Strongman Dubai di Meydan pada 25 Oktober mendatang. Dia bersama dengan peserta lainnya mendatangi sekolah-sekolah di dubai untuk mempromosikan gaya hidup sehat dan aktif. Dilansir KabarPenumpang.com dari gulfnews.com (9/10/2019), Larry menjelaskan bagaimana anak-anak bisa menjadi kuat. Seperti banyak informasi gratis di internet dan dia mengikutinya ketika berusia 13 tahun.“Saya punya internet dan sebagain besar belajar sendiri. Jadi saya sangat percaya bahwa anak-anak tertarik untuk menjadi lebih kuat dan lebih besar,” kata Larry.Dia mengatakan bila ada kemauan pasti ada jalan, apalagi Dubai memiliki pusat kebugaran yang luar biasa. Larry mengaku, beberapa yang terbaik yang pernah dilihatnya ada di Dubai.Saat itu juga dia mengatakan, pernah menarik bus seberat 19 ton di tengah hari yang panas di Dubai. Salah seorang siswa bernama Lovro Zorc setelah melihat hal itu mengatakan, dia tidak akan dapat menarik truk tersebut bahkan ketika seusia Larry.“Karena ketika Larry tumbuh dewasa tidak ada banyak teknologi dan mungkin dia bermain di luar lebih banyak,” ujar bocah sepuluh tahun itu.Tak hanya Zorc, Isabella Vitali dan Rhea Sethi mengaku tidak bisa melakukan hal itu dan tidak memiliki kekuatan dibandingkan dengan Larry.“Dia salah satu dari 18 pria terkuat di dunia dan itu mengesankan untuk dilihat. Ini telah mengilhami saya untuk melakukan lebih banyak olahraga dan menjadi lebih kuat, sehingga semoga, ketika saya tumbuh dewasa, saya bisa melakukan sesuatu seperti dia,” jelasnya.Baca juga: “Safe Bus,” Perangkat Keamanan di Bus Sekolah dengan Teknologi Kecerdasan BuatanRhea menambahkan, dirinya suka berolahraga dan pasti bisa menjadi aktif setelah menonton pertunjukan tersebut.“Kami tidak akan pernah bisa naik bus bahkan jika itu semua kami siswa bersama. Pikiranku terpesona melihat otot-ototnya memompa,” ujar bocah SD itu.Share this:Click to share on Twitter (Opens in new window)Click to share on Facebook (Opens in new window)Like this:Like Loading… Related”Safe Bus,” Perangkat Keamanan di Bus Sekolah dengan Teknologi Kecerdasan Buatan04/09/2019In “Basis Aplikasi”Mengharukan! Setelah 52 Tahun Mengemudi Bus Sekolah, Kakek 80 Tahun Ini Undur Diri15/09/2017In “Bus dalam kota”Google Pasang WiFi di Bus Sekolah Untuk Kemudahan Siswa di Pedesaan24/03/2017In “Darat”last_img read more

Mill Rate Increase Included in Soldotna Draft Budget

first_imgFacebookTwitterEmailPrintFriendly分享The City of Soldotna held a three and a half hour budget work session Tuesday afternoon. Their proposal has the city currently sitting as a $900,000 deficit for fiscal year 2017 and suggests an increase to the property mill rate from the current 0.5 to 2.0. City Manager Mark Dixson says this is still a draft budget…. Dixson: “We’ve presented a budget that’s, as they say, upside down for about $900,000 but that assumes we spend every nickel that we budget for and that doesn’t usually happen. There have been years that we’ve come under budget $1 million, $500,000, so I don’t anticipate that on January 30, 2017 that we’re actually going to be upside down by $900,000.”center_img There were no significant changes to the city’s staffing or services except for the elimination for the elimination for some out of state travel and training for city administrators. Dixson says instead they’ll attend online webinars.last_img read more

ConocoPhillips Donates 85,000 Pounds Of Food To Food Bank Of Alaska

first_imgStory as aired: ConocoPhillips employees also donated $20,000 to benefit the food bank, and the company plans to match the employee’s donation with another $105,000. The Kenai Peninsula Food Bank will once again be opening its doors for Thanksgiving dinner next month, but they are still in need of some supplies before then: “We need all things that go into a holiday dinner from rolls to pies, the frozen pies are great, canned vegetables like yams and of course the marshmallows that go with it, stuffing mix, gravy mixes, things that are special like olives or pickles, cranberry sauce and jello. We do have turkeys that we will be putting in with the holiday boxes and that our agencies will be distributing.” Donations can be dropped off directly at the Food Bank. The Food Bank in Anchorage, works with over 100 different agencies that supply food to the needy all over the state including the Kenai area food bank. The 85,000 pounds consists of non-perishable food items. Employees have been collecting the food for the past few months for the annual United Way of Anchorage’s “Day of Caring Food Drive”. FacebookTwitterEmailPrintFriendly分享ConocoPhillips submitted its yearly donation to the Food Bank of Alaska, and employees donated a total of 85,000 pounds of food this year.last_img read more

Texas leading rusher Foreman to have finger surgery

first_imgAUSTIN, Texas (AP) — Texas tailback and leader rusher D’Onta Foreman will have surgery on his right pinkie and his status is uncertain for the Longhorns’ next game against Texas Tech on Thanksgiving, coach Charlie Strong said Wednesday.Foreman has 681 yards this season and averages 7.2 yards per carry for Texas (4-6, 3-4 Big 12). He was injured in the second half of last week’s loss at West Virginia. The Longhorns must win their final two games to automatically qualify for a bowl in Strong’s second season.Strong also denied speculation that he could be interested in the vacant head coaching job at Miami. His name has repeatedly surfaced because of his ties to the state of Florida in previous stints at the University of Florida.Strong is 10-13 in two years at Texas.“I have to be successful here,” Strong said.last_img read more

Bhatia steps down from QPR Trust role

first_imgAmit Bhatia has stepped down from his position as QPR in the Community Trust chairman, the club have announced.The Rangers vice-chairman has chaired the Trust since QPR’s community scheme became a registered charity in 2009.“The Trust is in great shape due to the continued outstanding work that the Trustees and staff so dedicatedly put in,” Bhatia told the club website. “I have been involved in the Trust for seven years, and in that time so many wonderful things have happened. It has become very professional and has achieved so much.“The new trustees who the Trust are considering bringing in will add their passion and experience to make sure it grows and matures even further.”He added: “I am so proud of everything the Trust has accomplished and achieved but I feel it’s now time for me to step aside and let new people, with new thoughts and ideas, and new commitments, step in and take it forward.” See also:Phillips’ late goal gives QPR elusive home winHasselbaink targets ‘normality for QPR’QPR v Ipswich player ratingsQPR’s Furlong extends Cambridge loanFaurlin hoping to be fit for Fulham gameQPR trio feature in Under-21 gameQPR v Fulham: five key battlesQPR’s Phillips was interested in joining Leeds, says Redfearn Follow West London Sport on TwitterFind us on Facebooklast_img read more

Hristo Stoichkov with a fierce attack on the leadership of Barcelona

first_imgThe legend of Barcelona and Bulgarian football – Hristo Stoichkov, seriously criticized the leadership of the “Catalans” for the decision to leave the team Kike Setien. The Catalans have lost the La Liga title, and the team’s game has been weak lately.“You fire Valverde when he became champion of Spain, but you don’t fire him when he loses to Roma 0-3 or Liverpool 0-4 – or against Valencia for the Cup,” Stoichkov said. Do you know what is even more disturbing? Bartomeu (former president of the club)? spends 1 billion euros and earns nothing. Look, that’s a billion … not two cents. You fired Valverde to get a mediocre coach, like his assistant, “added Kamata in a TV studio.Barcelona has a new favorite for the coaching postPatrick Kluivert can take over the Catalanslast_img read more

Hee Young Park wins women’s Victoria Open

first_img SUBSCRIBE TO US Last Updated: 9th February, 2020 18:36 IST Hee Young Park Wins Women’s Victoria Open Former world No. 1 Ryu dropped out on the second playoff hole when she missed a birdie putt but Park and Choi continued until luck and nature intervened. COMMENT First Published: 9th February, 2020 18:36 IST Korea’s Hee Young Park, who came close to quitting golf last year, made par on the fourth hole of a three-way playoff Sunday to win the LPGA Tour’s Victoria Open from compatriots Hye-Jin Choi and So Yeon Ryu.On a course swept by a boisterous wind and as evening closed in Park, Choi and Ryu returned repeatedly to the tee on the dog-leg par-5 18th to play out a gripping finale after finishing tied at 281, 8-under par.Former world No. 1 Ryu dropped out on the second playoff hole when she missed a birdie putt but Park and Choi continued until luck and nature intervened.Choi’s tee shot on the fourth playoff hole came to rest against a pine cone in light rough left of the fairway, leaving her with no choice but to chip out. Her attempt to do so came up short, she put her next into a hazard, dropped out, and finally reached the fringe of the green in six.Park had an eagle putt to win the tournament on the first playoff hole but saw it slide by the cup. She faced three more holes in tough conditions before clinching her third LPGA title.”Last year was the worst year in my life and I had to go to q-school and I was going to stop golf because I thought (there was) no more game in my mind,” Park said. “Then I made q-school and I had a chance to play another year this year.”I never stopped and I think God gave to me this present.”The tournament at the 13th Beach Golf Links also feature a European Tour men’s tournament running alongside the women’s event.After Saturday’s third round, the men’s and women’s fields were reduced to 35 players each plus ties. The final round was played on the Beach course which was one of two courses used in the first two rounds along with the Creek course.Australia’s Min Woo Lee held his nerve on a day of high winds and high drama to win his first professional title in the same tournament his sister Minjee Lee won as an amateur in 2014 and again as a professional in 2018.Minjee Lee, who finished in a tie for sixth in the women’s event, was beside the 18th green when Min Woo tapped in a birdie putt to win the title by two shots from New Zealander Ryan Fox.Lee, 21, began the final round three shots clear of three-time European Tour winner Marcus Fraser and fellow Australian Travis Smyth. But his main challenge came unexpectedly from Fox who carded an 8-under 64 in his final round to move to 17 under for the tournament and to place pressure on the lead.Lee led by two shots at 19 under coming to the 17th but bogeyed and reached his final hole with only a one shot lead over Fox.He didn’t falter. He found the fairway, then the green to leave himself a 12 foot birdie put which ended just inches wide of the hole and tapped in for a win which has been long anticipated.”I just played awesome and I’m proud of myself,” Lee said after embracing his sister.”I was walking off 14 and I heard a roar and I was guessing (Fox) or someone in that group had made eagle or birdie. I just counted up and figured he could have eagled 16 or birdied 17 and eagled 18.”He was right. Fox birdied 16 and eagled 18 to complete his charge up the leaderboard.Fraser shared third with Robin Sciot-Siegrist of France who shot 68 to finish 14-under.(Image Credit: Pixabay/Representative Image) Associated Press Television News center_img FOLLOW US WATCH US LIVE Written By LIVE TVlast_img read more