Virgin Media is due to start rolling out high speed 350Mbps broadband in the UK this spring.The Liberty Global-owned service provider currently offers speeds of up to 300 Mbps and claims its top internet speeds have increased 15-fold over the past decade.“For busy households who want to watch HD TV on services like Netflix or BBC iPlayer, download music and play online games all at the same time, our speed increase is great news,” said Anthony Vollmer, Virgin Media’s executive director for connectivity.“Our fastest ever 350Mpbs connection will give data-hungry families some added oomph and keep them living at lightning speed.”Virgin Media said and that almost 15 million premises are now able to access its gigabit-capable network in the UK and Ireland thanks to its Project Lightning broadband rollout.The company claims that 70% of its customers currently take speeds of 100Mbps or more.The news comes in the same week that UK residential gigabit broadband provider, Hyperoptic, carried out a 10Gb home broadband test at East Village, the site of the London 2012 Athletes’ Village.Hyperoptic said the demonstrated speed was some 276-times faster than the average consumer internet speed in the UK, and was the first time 10Gb internet has been brought to a UK home using an existing ISP network, not a new, dedicated line.The trial was carried out with Get Living, which owns and manage 1,500 homes for rent at East Village, and relied on Hyperoptic’s full fibre technology that goes all the way into the customer’s home.“We have carried out this trial to elevate the debate in a largely stagnate industry. While the market incumbents focus on sweating their copper assets and lobbying the likes of the ASA to convince them that its acceptable to market their fibre-to-the-cabinet services as ‘fibre,’ we are proudly setting a new standard,” said Dana Tobak, CEO, Hyperoptic.Hyperoptic currently 1Gb full fibre broadband to customers across 30 UK towns and cities.
Comcast has partnered with Amazon in a deal that will establish it as the first US pay TV operator to launch Prime Video integrated into its television platform.Amazon Prime Video is due to launch on Comcast’s Xfinity X1 later this year, allowing viewers to watch Prime Originals like Tom Clancy’s Jack Ryan, The Marvelous Mrs. Maisel, and Goliath.Xfinity customers will also be able to access live events, watch Prime Video Channels subscriptions, and rent or buy titles through Amazon.Prime Video content will be searchable using Comcast’s X1 Voice Remote and TV shows and movies will be available in 4K Ultra HD and HDR with a compatible X1 set-top box.“Amazon Prime Video’s growing list of originals, movies, shows, documentaries, and kids’ programming will be an excellent complement to the overall X1 viewing experience,” said Dana Strong, president of consumer services, Comcast.“We want to give customers easy access to all their favourite content in one place. X1 continues to be a platform that can curate live TV, on-demand movies and shows, and streaming internet video and music titles into one, easy-to-use, seamless experience.”Amazon Prime Video vice president, Greg Hart, said: “Prime Video is dedicated to making your favourite shows and movies effortless to watch. The addition of the Prime Video app to X1 will make navigating between Prime Video and live TV easier than ever. We are excited for our Prime members to seamlessly find the shows and movies they love.”The news comes after BT became the first UK pay TV provider to offer Amazon Prime Video access via its set-top box in June.