f you want to drive a straight through train, you must avoid making these low-level mistakes
train is a very precise promotion tool is extremely rely on many large and medium-sized sellers, but the train burn is the consensus of many people, if not ready, it will become cannon fodder, the stepping stone of others, even spent a lot of money, the shop is still very low conversion rate. If you make good use of it, you can get a good click rate at a very low price, bring a lot of traffic into the shop and get more orders. But the through train is a systematic tool. It is not profitable to play simply. Therefore, a good mind is the key factor to do the through train. And for some novice, when doing the through train, often prone to error in several cases.
is the first kind of competition for similar resources.
shop, if two baby promotion is in the choice of dress, try to stagger, say the words of two baby dress, can choose, but in the setting of the bid, must be avoided in the same page, otherwise it is a waste of resources, the keywords of a baby to buy as long as the gold parking spaces occupied to improve the hit rate effect, there are two key words baby is not necessary in a page inside. In addition, if the baby appears in the third page search rankings in nature, and through the car to buy keywords also appeared on page third, it is necessary to consider the adjusted qualifying train, because this appeared on the same page, is often a waste of resources, try to avoid.
second is based on yesterday’s data.
for small sellers particularly, because they are not put a lot of money to do the train. Therefore, when the second day saw the transformation of data yesterday thanks to more, will not dare to put or bid is very low, leading to traffic scanty. Generally speaking, a keyword click rate, conversion rate should be three days or seven days of data to analyze, it is more scientific. For example, Monday, two is the peak period of online shopping, Saturday and day is the lowest peak online shopping, the morning bid is relatively low, you can get a good qualifying, high bid in the afternoon, ranking are very close. Therefore, these data are likely to lead to the low rate of conversion of this keyword. So the best way is to fine tune the offer on the basis of yesterday’s offer, lower the price, and then observe the changes. The "one size fits all" approach is arbitrary, or do not play, you must play according to the rules of art to play, otherwise it is a waste of time and money.
third is staggered during peak hours.
from 9 a.m. to 11 a.m., from 3 to 5 p.m., between 8 and 10 p.m. the peak of the flow rate, and the offer is often the highest. Therefore, if there is no big budget to do the through train promotion, you can avoid the flow and reduce the bidding at this peak hour. Wait until after these peak period, again fine tune high price, obtain more low price flow. For example, on the double 11 day, even if it’s like a new autumn outfit, it’s not