Dangdang officially settled this week, QQ online shopping
Dangdang will be officially settled this week, Tencent’s QQ buy, through the account opening and other means to achieve interoperability platform for QQ users to provide books to buy services.
dangdang.com relevant responsible person said that dangdang.com hit this year "to the platform going out" strategy, respectively for the Lok, Gome, brewmaster network and other vertical electric providers. After the cooperation with the QQ online shopping, Tencent account will be opened and Dangdang account, consumers need only through the QQ account can be purchased Dangdang sold goods.
insiders said that dangdang.com lack of funds to carry out large-scale logistics layout, "bringing in and going out" strategy, intended to turn things around and create a beautiful earnings, "can be seen as against the price war, to seize market share, in a way".