CES keyword for social marketing bring what crisis and Enlightenment
can be predicted that the future of mobile Internet, big data intelligence is changing our lives, manufacturers have become the object of the game industry. What role will social marketing play in this change and what difficulties and opportunities will it face?
January 7th, 2015CES landing in Las Las Vegas, the global digital feast, attracted thousands of companies around the world, automotive electronics, intelligent, Internet and other areas of the cluster, mobile, intelligent, Internet, big data has become a key word in the technology event, Intel with networking and wearable will reshape the individual and the relationship between technology, thunder at the "private clouds", Samsung turn open networking ecosystem, Ford car sharing ecological yuzuo…… It can be predicted that the future of mobile Internet, big data intelligence is changing our lives, manufacturers have become the object of the game industry. What role will social marketing play in this change and what difficulties and opportunities will it face?
social marketing in its essence, it is only an intermediary – in social networking platform to communicate online and online users. In the unprecedented prosperity of social and electricity supplier today, become an indispensable part of the Internet ecosystem.
Ceng Yangyan: "PC in the end will soon become extinct!" this sentence what the result, we do not do too much comment, but the mobile Internet is real, really into the hundreds of millions of people, and changing our life, and many businesses are mobile terminal force the work is more extensive, more in-depth. There are indications that the mobile Internet era has come, therefore, the idea of social marketing also need to update and expand.
now, the main platform of social marketing for micro-blog, WeChat and other mobile phone, mobile phone video, such as Mobile Games reading platform is relatively rare, but not limited to the future of mobile Internet, mobile phone, smart cars, smart wearable life have become Internet tools from information, social marketing in this There is much fineness in to do. The car in need of maintenance, the owner will receive a list of companies and car maintenance service level display car in the express will waste, according to the owner of the consumer records provide suitable products, travel through the glasses fancier will be able to understand the parade route, in the city through the hand of table can see near the living information…… It can be said that for the public in the future there is no place for the Internet, for the social marketing is no marketing.
, intelligent mobile Internet, big data, this is the four key words CES summary, the intelligence and big data together, rather than intelligent and mobile together, the reason is that big data intelligent open program is intelligent mobile more creative and revolutionary significance. The significance of social marketing program is that advertisers choose from the media, the precise choice of the promotion of the crowd, you need to match the wisdom of big data, so camp