Operating brand lighting stores attention

Operating brand lighting stores attention

is now in the social life, lamps and some lighting products is indispensable, at the same time, now Home Furnishing industry, lighting products demand is relatively large, how to successfully operate a professional lighting stores? You need to pay attention to what


1, capital. In general, the lighting shop in the two or three cities may need 5-10 million or more of the opening fund, the city needs more, small cities need less. This is related to the rent, utilities, labor and the local price level, can not be generalized. However, the removal of rent, decoration and other expenses, cash on hand is generally not less than 50 thousand yuan.

2, site selection. Unless you have a great deal of money and a large retail area, lighting shop address should be around the existing building materials market, or around the lamp retail locations. If those good places are difficult to rent, then the only way to buy the building materials is a good choice!

3, sales positioning. That is, what kind of lighting shop in the future consumer groups. No high school low-end positioning, or very vague, is bound to affect future sales. Therefore, the sales orientation must be realistic, to meet the local consumption level. If the position is higher than the local average level, it may cause a highbrow, in front of the cold situation.

4, pre brand. A good lighting shop, there must be one or two brands to attract consumers. A good brand can not only drive sales of other products, but also increase the popularity. If you want to worry you may choose to do a factory store.

In fact, for many


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