Email marketing: Essential content elements

first_img HomeDigital MarketingEmail marketing: Essential content elements As we’ve been exploring the Periodic Table of Email Optimization and Deliverability in recent weeks, we’ve looked at Permission, Trust, Infrastructure and Audience. This time, we will go into another critical set of elements — those involving Content.First and foremost, in this age of smartphones and tablets, it’s critical that your emails are designed in such a way that they are Responsive (Rd) – so they are optimized to look good on a wide variety of devices and in many different email clients. You can choose to send emails in HTML or in plain text, depending on the Structure (St) that you prefer or the purpose of the email. For example, you might choose plain text for a Transactional (Tr) email, one sent to confirm an online order or provide shipping information or otherwise facilitate an agreed upon transaction. Whatever format you choose, you’ll want to carefully craft your Subject Line (Sj), the introduction that tells the recipient about the intent of the message and encourages the person to open it. Once it’s open, the email content should have a Personality (Hi), using images and text that reflect your brand, and it should strive for Readability (Re), speaking your audience’s language in scannable, easy-to-read sentences and paragraphs. The frequency with which your email messages are delivered also has an important effect on how they are received. Adopt a well-thought-out email marketing Calendar (Ca) structured around your organization’s milestones. More about the Managed InboxDownload the 2019 Periodic Table of Email Optimization and Deliverability!Email marketing: It’s the audience, stupidVerizon Media policy shuts down bot-controlled inboxes from reporting dataEmail marketing: Infrastructure intelligence Email marketing: Essential content elementsYou are here: Posted on 22nd November 2019Digital Marketing FacebookshareTwittertweetGoogle+sharecenter_img Related postsLytics now integrates with Google Marketing Platform to enable customer data-informed campaigns14th December 2019The California Consumer Privacy Act goes live in a few short weeks — Are you ready?14th December 2019ML 2019121313th December 2019Global email benchmark report finds email isn’t dead – it’s essential13th December 20192019 benchmark report: brand vs. non-brand traffic in Google Shopping12th December 2019Keep your LinkedIn advertising strategy focused in 202012th December 2019 The post Email marketing: Essential content elements appeared first on Marketing Land.From our sponsors: Email marketing: Essential content elementslast_img read more

New Jersey Issues Opportunity Zone Guidance

first_imgNew Jersey follows IRC Sec. 1400Z-2 for both corporation and gross income taxpayers.What is the Federal Law?The Opportunity Zone Program was enacted as part of the 2017 federal Tax Cuts and Jobs Act. The program is designed to encourage long-term capital investments into low-income rural and urban communities. The program offers incentives with regard to the taxation of capital gains for investment in Opportunity Zones. The US Department of the Treasury approved 169 census tracts in 75 New Jersey municipalities as Opportunity Zones.What is New Jersey Following?For corporation business taxpayers, New Jersey follows the same method of accounting as for federal purposes. New Jersey’s starting point is the entity’s federal taxable income, before federal net operating losses and other special deductions, subject to certain modifications.For gross income taxpayers, New Jersey follows the method of accounting and the basis of property must be the same as for federal income tax. New Jersey also follows the special rule for investments held for at least 10 years if the taxpayer makes that election federally. The gains are subject to tax when the gain is recognized for federal purposes. This treatment applies to both individuals and pass-through entities.Notice: Federal Tax Cuts and Jobs Act (TCJA) – Opportunity Zones, New Jersey Division of Taxation, February 5, 2019Login to read more on CCHAnswerConnect.Not a subscriber? Sign up for a free trial or contact us for a representative.last_img read more