Appeasing one and all Impossible

first_imgIn a Sunday that brought a bouquet of films from different eras, the romance with cinema continued with flair at Siri Fort. The auditorium brimmed with energy for a workshop and panel discussion on We: the offended. The crux of the debate was to discuss the allegations, ranging from gender bias to stereotyping sects, posed at films from different fronts, pre and post release. As often is the case with these panel discussions, the auditorium seemed to be living the back-story of the cinema. There’s a lot more to what one sees on the silver screen: cuts, provocations, allegations, bans et al. The moot point for the day was offence. Also Read – ‘Playing Jojo was emotionally exhausting’Moderating the discussion, the Chief executive officer of CBFC Pankaja Thakur welcomed the panelists, directors- Rakeysh Omprakash Mehra, Ketan Mehta, Luv Ranjan, Rajendra Singh Babu, legal expert Amit Nayak and professor of Cinema studies at JNU, Ira Bhaskar. The afternoon session opened with Rakeysh Omprakash Mehra’s story of Dilli 6. How it got embroiled with the SC ST commission over the portrayal of a waste picker. As the discussion picked up, it was noted that films get stuck before release due to a lot more reasons than censor board’s obstructions. With a country of over a billion, it’s difficult to appease everyone, it seems. Mehra shared the quagmire Also Read – Leslie doing new comedy special with NetflixRang de Basanti found itself in, when the ministries found it uncomfortable to portray the crash of MiG 21. The audience was in splits listening to his ‘moment of shake’, when he said, ‘My legs were shaking when I screened it to ministers and chiefs of forces in Delhi, not because I was concerned about the ban on the film.  But who gets a chance to screen one’s movie to a gathering of that sort.’ Mehra was later honored at the 75 years of celebration of air force for his efforts. He confesses that one cannot cross the line under the garb of creativity. That was a one-off remark coming from a director of his stature. In the wake of restraining orders on movies like Vishwaroopam and the likes, from the legal front, Amit Nayak talked of constitutional provisions that do not allow pre censorship of a film before its exhibition after once it is certified by the censor board.Though the discussion didn’t allow for a fair share of interaction with the audience, in the last few minutes, questions were pointed towards lack of representation of SC/ST commission, animal welfare boards or any such bodies  on the panel that block the passage of films post certification. We also felt that their take could add another layer to the panel discussion. Luv Ranjan the director of Pyar ka Panchama gauged the sentiments and appropriately summed up that everything is bound to offend somebody or the other. The trouble accentuates when you do not want to discus the problem. For that one sentiment, at a small level, the panel discussions at Siri Fort are allowing for a responsible exchange of ideas on things unsaid and unheard about the movies. While filmmakers rued the role certain factions play in threatening and harassing their creativity; they also lauded the role of censor board that has moved on from being an autocratic censor board to a certifying authority, open to dialogue. The last question for the evening popped up a relevant take on Indian cinema while it celebrates its 100 years with a huge fanfare: When would Indian cinema go beyond its national issues to reflect upon a global theme? With an off the cuff, ‘Why not!’ Mehra wrapped up the discussion. Perhaps, the answer lies in the films that will probably be prompted by such discussions.last_img read more

Theme of maya to shape pandal of North Kolkata Puja committee

first_imgKolkata: The theme of this year’s Durga Puja of Purba Kalikata Sarbojanin Durgotsab Committee of Narkeldanga in North Kolkata is maya, the central theme of Indian philosophy.Conceptualised by artist Swapan Sarkar, the lighting arrangement has been made by Saurabh Sanyal to implement the theme. The idol has been made by Sanatan Paul. Noted music director Kalyan Sen Barat has composed the theme music. Fishing net, poles of different sizes made by bamboo and human palms made of plaster of Paris symbolising invitation of people to the non-permanent virtual world will be put up as the theme’s design elements. Work is going on round the clock to complete the pandal. “Our only problem is the unpredictability of rain. We have covered the entire area where the artisans are giving final touches to the pandal and to meet the deadline, bright sunny days are needed,” said Subhrokanti Lodh, the spokesperson of the committee. The lights will create special effects and that will create an ambience of a virtual world. “We have selected the theme as only real knowledge can help us to get over violence and jealousy which have affected society. During Durga Puja we pray for peace and prosperity and an end of evil,” said Lodh. The community puja will enter its 72nd year in 2018. The main thoroughfare near the pandal was closed for many years due to the construction work of East-West Metro. The road has now been thrown open to traffic. The organisers feel that several people will visit the pandal and appreciate the theme and ambience. Maya is the most important concept in Indian philosophy. “The world is illusory because it is non-permanent. The world around is like a “snake-rope” illusion. People see a rope and take it to be a snake. They fail to see the non-permanence of the world because of ignorance, which is dispelled only when true knowledge comes. Because of ignorance there is shameless ego and people tend to differentiate on the basis on caste, creed, sex and religion. Real knowledge refines individuals and the Upanishads have asked people to follow the path of true knowledge,” are some of the tenets of the concept. Lodh said: “To save people from the destructive traits, the knowledge of the real world is needed and we will use the platform of Durga Puja to create awareness on this among the people.”last_img read more

Police unearth poppy straw smuggling racket

first_imgKolkata: In a major breakthrough ,the Special Task Force (STF) of Kolkata Police unearthed a racket involved in smuggling of poppy straw (contraband drugs) with the recovery of 953 kg of the material and arresting five persons in this connection.A senior official of the Special Task Force said that the sleuths acted on a credible source information and intercepted a matador from BT Road under Cossipore police station area on Tuesday. It was found that the vehicle was loaded with 854 kgs of poppy straw. The driver , the helper and the agent involved with the smuggling of the material, were nabbed immediately. Also Read – Rs 13,000 crore investment to provide 2 lakh jobs: MamataOn interrogation the sleuths learnt that the poppy straw was loaded at Dhulian in Murshidabad and was bound for a godown at Burrabazar area in central Kolkata where it was supposed to be unloaded. Accordingly, the police conducted a raid at Nabab Ali Lane under Posta police station area and two persons who were keepers of the godown where the materials were to be supplied were also held. The sleuths also seized 99 kg of poppy straw that was stored inside the godown. Also Read – Lightning kills 8, injures 16 in stateThe arrested persons have been identified as Ramdayal Shaw, Sulo Shaw of Begusarai Bihar, Mithun Mondal of Baishnabnagar Malda, Muglesur Seikh and Sotto Saha, the driver and helper of the seized vehicle who hail from Samsherganj in Murshidabad. “We are looking for the owner of the godown who is absconding. The arrested persons are being interrogated for further leads in the case,” a senior Special Task Force official said. The police has booked the arrested persons under Section 15 of Narcotic Drugs and Psychotropic Substances Act. The police has strengthened vigil soon after the announcement of elections and has been conducting naka checking at important crossings in the city.last_img read more

The evening nature bazaar

first_imgEvening Nature Bazaar brings you the wide range of home-made pickles and spices, best beauty products, handcrafted accessories, and a lot more. This exhibition will provide a platform for craftspeople to gain exposure and to directly interact with urban customers, enabling them to gauge market trends and customers demands. When: June 30 – July 1 Where: Nature Bazaar, Andheria Modh Timings: 4pm – 7:30 pmlast_img

To Better Understand Your Users Learn About These 4 Categories of Marketing

first_img Free Workshop | August 28: Get Better Engagement and Build Trust With Customers Now 7 min read When entrepreneurs and early-stage founders want to make smart decisions with their customer data, they may use third-party tools such as Google Analytics, but in fact there are dozens of other software tools out there to think about.Related: 5 Powerful CRM Techniques That Can Help in MarketingThose choices include business intelligence software, data warehouse software, customer service help desks, CRMs, attribution tools, heat maps and behavior marketing automation software — all powered by customer data.In addition, when you combine some of these tools in the right way, you can harness behavioral data and user information to allow your marketing and product teams to facilitate your customers journey to conversion.Some startups that have raised a lot of VC funding may even end up hiring whole teams of engineers to build a vast ecosystem of big-data technologies to work with custom algorithms and analytics. Oscar Health is an example.But if you have only a few software engineers and need them to work on your app or product, you might want to be more selective about the tools you choose. Here is a list of four qualitative feedback and marketing-analytics categories of tools to help you better understand your users and make smarter product decisions.     1. Mid-funnel customer journey analytics tools       At the moment, few analytics tools can track clicks, custom events and customer sales-funnel journeys for startups but the few that are in this category include Kissmetrics, Mixpanel, Hubspot and Amplitude.The one I would focus on is Heap Analytics. This is a cloud-based analytics SaaS solution that preconfigures the necessary integration to track every user form submission, page view, touch, swipe, gesture, tap and click-through on mobile, tablet and web devices.Related: These 4 CRM Tools Will Make the Management Part EffortlessHow it works: Heap uses its own data lake and a data warehouse it has on Amazon Redshift.  The software analyzes and collects raw web data and mobile navigational information.Heap SQL, one of the product’s features, can connect all your analytics data to your favorite business intelligence tools, such as Tableau, Looker and others. You can measure user-app sign-ups, run A/B tests (to figure out how likely it is that a user will complete a set of actions inside your product) and conduct funnel checkout tests.You can also automatically connect the tool to customer-focused app platforms like Salesforce, Marketo, email and payment-services providers to capture every part of the sales journey. A startup like Casper has used Heap to increase conversions on certain audience segments checkouts by as much as 20 percent.2. Business intelligence SQL analytics software   When you want to use a deeper level of businesswide analytics to improve your product market fit, or when the questions you’re asking are more complex, it’s time to look into business intelligence tools that connect you to data warehouse tools: These tools include Informatica and Amazon Redshift.Business Intelligence analytics tools (BI) are software tools for capturing, categorizing and transforming raw data from customers, prospects, suppliers and internal department sources.These tools also capture external data extracted from third-party systems, email, social media platforms or even macroeconomic data; this is data that businesses can use to make more actionable decisions to increase profits or improve operational efficiency.BI software tools are useful for startups that want to obtain ad hoc-style reports, data discovery and data visualization with real-time access. The large number of BI vendors out there includes Domo, Tableau, Qlik, Tibco and Mode but I would focus first on Looker.Looker has a smoother learning curve than other BI tool vendors. And while startups can do a lot with all the apps and tools available, those apps don’t all talk to one other, don’t all have API’s or are expensive to query.The Looker analytics platform, in contrast, aims to pull all of the data you need into a warehouse or database, then query directly from that database. With Looker, you can query and analyze information across all the apps in which your company has data, and within one platform, without complicated API calls.The process is similar to that of other distributed file systems such as Hadoop or other SQL-compliant databases. Startups such as Glossier use Looker BI analytics.      3. Data warehousing tools   Data warehousing tools were developed to help organizations build enterprise data solutions and extract insights from structured data, from among different systems. They do this in a way that streamlines response times throughout reporting tools. Data warehousing tools transform the data from these systems into a format that makes querying large, complicated datasets faster for reporting users.Fortune 500 enterprise companies traditionally have vast data centers on their company premises, but data warehouses and their tools are helping smaller companies by moving some of that information into a cloud-based data warehouse.Recent trends have spawned new data warehouse tools  in the cloud, such as Amazon Redshift, Microsoft Azure, Teradata and Google Bigquery. These tools provide improved query functionality and are built to be cheaper and more scalable than traditional on-premises data stores or privately hosted database servers.   A good data-warehousing solution provider is Informatica. It has a popular tool called Informatica PowerCenter, which is an enterprise extract, transform and load tool (ETL) used for preparing data for analysis within enterprise data warehouses.The PowerCenter offers access to almost any data source within one platform. These ETL tools help companies develop cloud data warehouses and perform queries faster. They are designed for developers and IT professionals to perform data-mining and analysis reports across dozens of applications, such as NetSuite, Oracle, Salesforce and SAP Concur.Startups such as Sendgrid have used Informatica products in combination with Looker and Amazon Redshift to integrate into cloud-based data warehouse solutions from legacy systems.   4. Sales and customer-service support tools For many early-stage startups, getting  customer feedback and users’ perspectives is crucial for making the correct iterations of their product or app and determining its best positioning.In the beginning your business should be doing qualitative customer development or figuring out the best solution for a good product-market fit or a significant user base. There are all different types of sales-activation and customer-support, or CRM tools, for doing this.These systems have out-of-the-box simple reporting solutions, but can feed into a data warehouse for complex reporting. Products like Zendesk and or Salesforce can help give your sales and customer success teams a better context about each user and enable these teams to provide more personalized support, to turn prospects into paying subscribers and brand loyalists.Zendesk is a software solution that streamlines these communications in an easy-access configuration which can improve response times and help satisfy your startup customers. Peloton, the live-streaming cycling class startup, for example, started using Zendesk to offer better customer-experience help for general questions. This tool offers live-chat support for technical issues, as well as support tickets for any phone calls received, to improve customer loyalty.   Conclusion      The goal of any of these tools is to help you capture and utilize data for insights that can help you make decisions more quickly or in a more collaborative way with your teams. Related: Why Data Analytics Can Help Drive Sales For Your Business Customer data is crucial to all parts of your startup’s team, whether it’s connected to the sales, product, marketing, design or support categories. That’s why it’s so important, for your company growth, to put together the best combination of tools to connect your data sources into one overall repository. Opinions expressed by Entrepreneur contributors are their own. Enroll Now for Free This hands-on workshop will give you the tools to authentically connect with an increasingly skeptical online audience. November 26, 2018last_img read more